It creates communities that host interactions between publics -- may it be among your businesses’ own employees, its customers, or partners. It’s a platform where users can post inquiries, report/update about a situation, or find solutions to particular concerns.
The Community Cloud is a portal where users can find answers to their queries, through a social intelligence feature that categorizes topics of conversations, which helps in searching discussions, files, and experts for topics of concern.
Businesses can also utilize the service to spur customers to action. For instance, community managers can create custom badges to incentivize and reward members for their participation in a discussion. And should businesses need information to measure community success, they can simply refer to its built-in dashboard.