3 Easy Steps to Level Up your Store this Online Shopping Season
With the kids' jingle belling and everyone telling you to be of good cheer, the holiday season is, indeed, the most wonderful time of the year. However, as the number of people looking to buy gifts on the internet rises, the gift-giving season brings not-so-wonderful things to online sellers. As sellers prepare to meet the influx of buyers trying to beat mall crowds, e-commerce sites are on the line for potential cyberattacks. It is imperative that you start protecting your e-commerce sites from these dangers. Here are three easy steps to level up your online platforms in preparation for the season:
1. DDoS Mitigation
Among the top cyber threats to online stores is the Distributed Denial of Service (DDoS), a malicious attack to a server, service, or network by way of overwhelming the target with a flood of internet traffic, causing the site to be unavailable to its visitors. With this on the rise, along with the possibility that your online store is on the receiving end of such, a DDoS attack mitigation service is an essential subscription. This resists the impact of DDoS attacks and persistently averts malicious traffic. In the event of an attack, service providers have tech experts who monitor the activity in real-time to quickly implement security measures.
2. Web Application Firewall
If you think your relatively small website is free from hacks, you might want to reconsider. The majority of cyber criminals don’t go after sites with a wide audience but target smaller sites for less malign purposes. Many hackers target e-commerce websites to infiltrate the server and inject malware or unwanted codes that will send out spam emails to the contacts saved in the server. This is where the need for a Web Application Firewall (WAF) service enters. WAF is a cloud-based solution that filters data traffic that enters your online store. It secures your website by detecting and blocking unwanted web traffic from viewing your site, protecting it from various kinds of hacks such as cross-site scripting, SQL injections, file inclusion, and security misconfigurations.
3. Content Delivery Networks
As internet users are accustomed to fast website response, most of them have the tendency to abandon a page with slow loading time and just move on to the next site. Since a relatively large amount of traffic is expected during this time of year, online store owners must also consider the lost costumers and revenue that may lead to this. A Content Delivery Network (CDN) is an effective way to avoid such a problem as it accelerates the delivery of web-based content such as images, videos, and audio. CDN minimizes latency and generates a faster turnaround time, thus allowing you to offer an improved online shopping experience to your consumers.
In the age of digital, e-commerce has slowly risen as the first choice for buyers who seek convenient and hassle-free transactions. As the yuletide cheer that brings an increased number of site visitors fast approaches, make sure to prioritize your cybersecurity and take into consideration the importance of gearing up your sites—not only for the business’ sake but for your consumers’ too.