IPC shares best practices in digital transformation to businesses
When it comes to new technology, businesses have benefitted greatly from embracing change. Digital tools have played a pivotal role in enhancing operations and customer experience. For local cloud services pioneer IPC (IP Converge Data Services, Inc.), this has made technology a necessity for companies who wish to become competitive in today’s digital age.
“We are living in a world where digital disruption bolsters industry leadership, as with it brings the enhanced flexibility and agility that businesses need to stay competitive. We are at an age where digital transformation should no longer be just an abstract idea but rather an actual, vital component in every company’s business roadmap,” stated IPC Chief Operating Officer Dave de Leon during the company’s #DiscoverDigital seminar held late June.
In recent years, digital transformation has become a top priority among organizations globally. Citing a research by Altimeter, IPC said that the leading motivator of why companies worldwide are ramping up their digital capabilities is to meet the evolving customer behaviors and preferences.
As part of its efforts to promote digital transformation here in the Philippines, IPC aims to empower enterprises with the appropriate tools and expertise needed to make their digital pivot. To this end, IPC launched last May its campaign dubbed #DiscoverDigital. It consists of various activities such as seminars happening in business centers across Metro Manila with the overall objective of motivating Filipino enterprises and organizations, whether large or SME, to take on a disruptive mindset and pave the way towards operational efficiency, profitability, and business success.
IPC Director for Marketing & Digital Innovation Niño Valmonte cites important factors to consider in creating a digital business roadmap.
1. Adaptability is the secret sauce.
When companies adapt to shifts in market and industry trends early enough, and are able to quickly implement new processes and technologies into standard operations, the road to success is paved. However, digital transformation is not only about technology. Regardless of what business tools and software is used in any company, if change management is not done properly, employees will not able to catch on and low adoption will be the downfall of any digital pivot.
2. Customer experience is king.
The ultimate goal of any digital transformation should be to enhance the overall customer experience. Creating multiple customer touch points and maximizing these to generate more business through meaningful consultative relationships, is key to gaining significant wallet share. Digital transformation leaders in the company must have utmost interest in customer feedback and be aware of the company’s standing in terms of customer satisfaction throughout the customer lifecycle.
3. Innovation in an instant.
“Faster time to market” is now more significant than ever. The faster a company can go from inception to implementation -- and to reinvention, the earlier it can take advantage of fast-paced market changes, and the more likely it can be a disruptive force in its industry. Business success has become a constant race for innovation.
4. Empower the remote/mobile workforce.
The Internet and mobility have become commonplace in our daily lives and our companies must allow us to work the way we live. Work needs to get done and it shouldn’t matter where employees are. It’s time to fully embrace online collaboration and let the workforce do their jobs with the ease of using tools that provide real time feedback anytime, anywhere. Companies are now also able to benefit from the ability to hire talent in any location or time zone. As more and more enterprises continue to transform digitally and consider telecommuting policies, remote operations will effectively be the norm very soon.
5. Workplace silos won't work.
While there is a growing importance of digital transformation in business, fostering a digital mindset of collaboration is equally imperative. Legacy solutions cannot be continuously used as a crutch, nor should traditional siloed mindsets. Breaking down workplace silos, will remove barriers to teamwork and give innovation more room to flourish. With a culture of inclusion, collaboration becomes easier and productivity is enhanced. The digital pivot cannot be completed if only part of the whole is willing to change.
“Going digital isn’t just about technology, it’s about wanting to serve customers better, nurturing the workforce to produce impeccable results, and contributing to economic welfare and growth. This mindset enables businesses to succeed and thrive in an ever-changing marketplace. Technology is simply the catalyst that allows organizations to follow through quickly and achieve business success sooner,” said Valmonte.
The event, dubbed “#DiscoverDigital: Building Digital Roadmaps to Business Success”, was organized by IPC in partnership with fellow ePLDT subsidiaries ePDS, ABM Global Solutions (AGS), and CuroTeknika. Together, the companies shared with the business community best practices in digital transformation and disruption.
“As a local leader in enterprise technology enablement, we are in a good position to help Filipino companies to fully embrace digital. Aside from providing the right tools and infrastructure, under the #DiscoverDigital campaign we work with organizations to develop their roadmap and strategies to kick start their digital transformation journey,” said De Leon.